FSBO?
The NEW YORK POST is reporting that NIELSEN HOLDINGS has restarted the process of finding a buyer for itself and that private equity firm BLACKSTONE GROUP is partnering with HELLMAN & FRIEDMAN in a bid that values the company at approximately $10 billion.
BLACKSTONE and H&F, along with CARLYLE GROUP, owned NIELSEN, then VNU, in 2006-11 before the company was taken public; a previous attempt to sell the company and take it private last FALL was unsuccessful.
The POST cites unnamed sources as saying JPMORGAN has set FRIDAY as the deadline for first-round bids and names BAIN CAPITAL, TPG CAPITAL, and KKR as other possible bidders.
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