Lori Lewis
Let's face it, the world is cold and with the current stance in WASHINGTON, DC, it's getting colder. There could be an answer that you and your station help foster.
"Empathy: The capacity to share and recognize the emotions felt by another being," notes MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.
"Empathy has long been a tactic used to enhance marketing.
"JET BLUE, for example, has used empathy-based marketing to grow and resonate by focusing on the experiences of flying - from the moving moments to the moments that suck.
"JET BLUE's 'How Not To:' flight etiquette campaign is a great example of relatability; reminding us we are not alone.
"And while most memorable empathy-based campaigns are driven by large budgets and big teams - the beauty of empathy is that it does not need mass resources to deploy.
"It simply needs one thing - your care."
Read more about "Good Work Comes From Skill, Great Work Comes From Empathy" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.
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