Gotta Hear, Gotta See, Gotta Be There
JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28th. It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.
The surveys were completed in JANUARY and FEBRUARY. THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.
The world of social media has been rocked by the proliferation of so-called “fake news.” We wanted to find out of if respondents are using these sites less often as a result.
Here's another sneak peek at one of the key data points on social media usage from the study:
- More than a third of those with a social media profile say they’re spending less time on these sites due to the spread of “fake news.”
JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “While many say they haven’t altered their social media habits as a result of ‘fake news,’ more than one-third say it has caused them to spend less time on these sites. If this translates from perceptions to actual usage, it signals a change in the way Americans embrace social media.”
TECHSURVEY 2019 focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers and podcasting. It also uncovers consumer habits and trends – like holiday shopping, news burnout, satellite radio listening, as well as perceptions about online privacy.”
JACOBS concluded, “’Fake News’ is a sign of the changing times in which we live. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019, MARCH 27th-29th in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY March 28 at 11A. Hope to see you there.”
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