Data Nugget On Music Consumption From Jacobs Media Techsurvey 2019, At Worldwide Radio Summit 2019

WWRS2019TechsurveyNNThumnail31319.jpg

Fred Knows What You Need To Know

JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28.  It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY.  THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.

With all the new channels and platforms, an ongoing topic in radio and music circles is the power of airplay in a changing entertainment environment. Is radio still a strong music discovery tool, or are new platforms supplanting its position?

In that spirit, here's a sneak peek at one of the key data points from the study:

Radio continues to be a primary source for nearly four of every ten respondents interested in new music, but is losing its dominance.

JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “Radio continues to be king among our radio-centric sample, but the trend is definitely heading downward. Oddly enough, other digital platforms aren’t showing growth spikes.”

TECHSURVEY 2019 focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers and podcasting. It also uncovers consumer habits and trends – like holiday shopping, news burnout, station merchandise, and even perceptions about so-called “fake news.”

JACOBS concluded, “TECHSURVEY 2019 results provide great insights about podcasting, including an expanded section that better defines how and where consumers enjoy on-demand audio. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019, MARCH 27-29 in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY MARCH 28 at 11a. Hope to see you there.”

« see more Net News


Post a Comment

0 Comments