Gotta Hear, Gotta See, Gotta Be There
JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28th. It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.
The surveys were completed in JANUARY and FEBRUARY. THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.
One of the big topics with each passing year is satellite radio – its growth and its subsequent impact on broadcast radio listening.
SIRIUSXM has been very active since TECHSURVEY 2018, integrating with AMAZON’s ALEXA voice platform, as well as completing its purchase of Pandora.
Here's a sneak peek at one of the key data points about SIRIUSXM from the study:
Nearly half of satellite radio subscribers say they’re now listening to less, and in many cases, a lot less, broadcast radio.
JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “SiriusXM is on the fast track to grow its brand. And its expansion appears to be taking a substantial toll on broadcast radio listening.”
TECHSURVEY 2019 focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers and podcasting. It also uncovers consumer habits and trends – like holiday shopping, news burnout, station merchandise, and even perceptions about so-called “fake news.”
JACOBS concluded, “While most radio broadcasters are focused on their competitors down the AM or FM dial, satellite radio’s growth and impact is worthy of concern and strategic action. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019, MARCH 27-29 in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY March 28 at 11a. Hope to see you there.”
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