Read This, Learn A Ton
ALL ACCESS is very proud of our RADIO RALLY POINT feature and the great feedback we're getting from you. Curated by DMR/INTERACTIVE Pres. ANDREW CURRAN, this bi-weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas.
This week, we are getting some great ideas from DUNCAN STEWART, Dir./Research with DELOITTE’s TECHNOLOGY, MEDIA AND TELECOMMUNICATIONS PRACTICE. He asks a great question: "Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn't fit the narrative.
"Radio listening increases with higher employment status, education and income.
"Our annual Predictions Report covers 10-12 different topics every year. We had not written about radio since 2009! The story was much better than most media analysts seemed to believe.
"American 18–34-year-olds will likely spend more time listening to radio than watching traditional TV by 2025!
"The digital companies flooded the market with audience data. Now radio is stepping up its game with an opportunity to tell a very compelling story."
Get some boots on the ground knowledge! Take five minutes, learn more to grow more, with RADIO RALLY POINT, right here.
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