Lori Lewis
"With the consumption of fluid content exploding - more and more, people are looking for meaningful moments in Feed and Stories," observes MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.
"So, studying what triggers reaction, and equally what falls short with the audience, is a critical element in the use of social.
"It helps us come at content from the what the audience wants, what their interests are – ensuring we continue to show up in their everyday use of social – interacting with us; remembering us (with so much depleted bandwidth).
"FACEBOOK recently offered a few strategic tips that perhaps go overlooked when creating video – whether it’s Live, Stories or produced.
"And as you recall from 'What Happens In An Internet Minute,' every second counts."
Read more about "Every Minute Is A Chance To Capture Attention" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.
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