Lori Lewis
"The headline 'Interesting Content Matters More Than Big Names' is something INSTAGRAM revealed in the latest study commissioned by FACEBOOK IQ to understand what interesting content even means," writes MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.
"We often hear 'create compelling content' or 'Content is King,' but without an understanding of what consumers say interesting content is - they are simply unhelpful, empty buzzwords.
"This latest study aligns with other research projects that reveal the three emotional triggers people want from content:
"Teach, Entertain or Inspire."
Read more about "Interesting Content Matters More Than Big Names" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.
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