Tales Of Audience Engagement From The California Wildfires
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Noted radio veteran DAVE SHAKES is VP/Strategic Development, RESULTS RADIO with stations in NO CAL in the CHICO, REDDING, YUBA-SUTTER-COLUS, SACRAMENTO markets ... and his stations played a vital role in stepping up the flow of vital information in the midst of widespread community devastation.
SHAKES said, "Our FM signals were the primary focus and gave us our best ability to really inform and comfort the public. The Chief of Police was learning about the latest developments during the wildfires from us.
"Having a known and trusted personality calmly sharing lifesaving information is a public service.”
And SHAKES shared, "We found that coin drives were a smash success … Coin drives are mass demo and mass appeal, which also deliver a mass impact.”
And there is so much more to this story of service to the community. Get some boots on the ground knowledge! Take five minutes, learn more to grow more, with RADIO RALLY POINT, right here.
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