ALL ACCESS is very proud of our RADIO RALLY POINT feature and the great feedback we're getting from you. Curated by DMR/INTERACTIVE Pres. ANDREW CURRAN, this bi-weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas.
This week, KOIT & KUFX/SAN FRANCISCO PD BRIAN FIGULA shares solid insights on stations creating their own media coverage. "Regardless of the format, Brand Managers should always be generating ways to be top-of-mind."
He goes on to remind radio that, "Media coverage is not a publicity stunt, it’s creative branding that helps keep your station top-of-mind across an increasingly competitive landscape.
"Your radio brain is just always on and looking for the next great idea."
Get some boots on the ground knowledge! Take five minutes, learn more to grow more, with RADIO RALLY POINT, right here."
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