Lori Lewis
"FACEBOOK is again tweaking the factors that influence how, when, and where our videos show up in Feed, FACEBOOK Watch and Search," reports MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.
"They call these factors 'signals'.
"Signals are what help FACEBOOK predict quality content that should have higher distribution vs. not so great content that needs to be throttled away from Feed."
And the following signals that now have the greatest influence on video distribution:
- Originality
- Viewing Behaviors and Video Attributes
- Loyalty and Intent
- Engagement
Read more about "Understanding Video Distribution On FACEBOOK" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.
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