Be The Sponge, Soak Up The Knowledge
ALL ACCESS is very proud of our RADIO RALLY POINT feature and the great feedback we're getting from you. Curated by DMR/INTERACTIVE Pres. ANDREW CURRAN, this bi-weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas.
This week we chat with SCOTT MEYERS, Exec. Producer, THE JOHN TESH RADIO SHOW about strategy for radio to keep delivering to audience expectations. “My goal is to have JOHN be woven into the fabric of our stations.
“If you want to win, you need to give your listeners something that they can’t get elsewhere.”
MEYERS talks about the necessity to lead your audience to the good stuff! "There truly is a finesse to doing a great ‘tease’ so that the listener will stay through the song and always follow it up the tease with a solid ‘payoff.’”
And he's very savvy about leveraging TESH's huge social media profile into the show's continuing success: JOHN does FACEBOOK LIVES on a regular basis, and we also make JOHN available to do a FACEBOOK LIVE with jocks at our local stations. With weekly FACEBOOK engagement of 20,000,000, we use that platform to bring more listenership to the show.”
Get some boots on the ground knowledge! Take five minutes, learn more to grow more, with RADIO RALLY POINT, right here.
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