Lori Lewis
"To be a force in the social space day in, day out isn’t easy – but when we put the appropriate fundamentals in play; paying attention to audience signals – what triggers reaction, and equally what does not, we get closer to growing an active fan base - building on brand strength," noted MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.
"And brand strength, after all, drives financial value.
"We have some disciplines available to put real effort behind in order to shape (or continue to shape) a more meaningful presence and reputation on INSTAGRAM."
Read more about "Insta Guide To Creating Real Impact" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.
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