Lori Lewis
For the past decade, many brands have experienced increased awareness, interest and conversion from the social space, noted MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.
"And for other brands - they are still asking the age-old question how to grow followers and/or engagement.
"It's not as easy as perhaps some perceive social success to be.
"But one thing is for sure, if you pay attention to audience signals - what they like, and what they ignore, you get closer to growing an active fan base."
Read more about "Top Three Reasons People Lose Interest In Brands" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.
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