Lots Of Great Music Insight
ALL ACCESS is excited to announce that COLEMAN INSIGHTS will present the latest findings of its second “CONTEMPORARY MUSIC SUPERSTUDY” at WORLDWIDE RADIO SUMMIT 2020 on FRIDAY, MARCH 27th at 11:25A at CASTAWAY in BURBANK ... all part of CALIFORNIA ENTERTAINMENT WEEK.
For WWRS 2020 Early Bird Registration, discounted hotels and airfare on AMERICAN and DELTA, click here.
In a fast changing world the CONTEMPORARY MUSIC SUPERSTUDY 2 research project examines the current appetite for contemporary music among 1,000 12- to 54-year-olds across the UNITED STATES and CANADA.
COLEMAN INSIGHTS President WARREN KURTZMAN told ALL ACCESS, "We’re excited to field the CONTEMPORARY MUSIC SUPERSTUDY again to get a look at the current state of contemporary music. Like last year, we’ll look at things such as the taste differences between radio listeners and streamers, fans of different formats and how scores change based on your age, gender and where you live. But now we can see how contemporary tastes are changing and the way things are trending.”
KURTZMAN, will be joined by COLEMAN INSIGHTS EVP/Senior Consultants JOHN BOYNE and SAM MILKMAN.
The CONTEMPORARY MUSIC SUPERSTUDY 2 study will utilize a song list comprised of the most consumed songs of 2019 as measured by NIELSEN MUSIC – BDSradio that includes radio airplay, streaming and sales data.
Insights from last year’s CONTEMPORARY MUSIC STUDY included:
- Hip Hop/R&B is the most consumed genre
- Pop over-performs with all age groups
- While their overall tastes are very different, TRUMP supporters and detractors agree on the same #1 song – “Uptown Funk” by MARK RONSON featuring BRUNO MARS.
Early Bird Registration is now open for WORLDWIDE RADIO SUMMIT 2020 along with discounted hotels and airfare on AMERICAN and DELTA, at www.worldwideradiosummit.com.
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